Project Overview

Kizushi was launched in 2015, with knowledge of sushi making but without exact knowledge of its target audience.

Based on the market study we research we pursued at We are Pineapple, the firm considered shifting its communication to a younger target. This challenged us to transform the visual strategy into something fresh and renewed, with intense colors and characters illustrated specifically for Kizushi.

Without modifying the first logo created for the brand, a new colorful, fun and pragmatic aesthetics was created. We designed their stationery, packaging, and even their facilities by the hand of Architect Flor Marrapodi.

Currently, we continue to work every month on Kizushi's eCommerce strategy. We create content and advertising campaigns to make the brand relevant in social networks and Google, attract traffic to their eCommerce site and convert those users into customers.